Lessons From The Music Industry

In this episode, Jason shares his journey in the music industry during a time of massive disruption and draws parallels from that experience to the landscape industry. He shares how his experience in the music industry—touring, recording, and sharing the stage with bands like Imagine Dragons, Awolnation, and Motley Crue—has shaped his entrepreneurial mindset and influenced his approach to the landscaping and snow removal industry.

Tune in as Jason and Brandon dive into the parallels between the two industries, discussing how the disruption of music by streaming services mirrors the technological changes facing landscaping today. From the importance of adapting to new market realities to the power of recurring revenue, this episode is packed with insights for landscapers looking to grow their businesses.

Segment Breakdown:

Introductions & Backstory

The guys introduce their beers and discuss Jason's backstory in the music industry. Specifically, they cover the massive disruption that took place when streaming technology was introduced.

Be Willing to Adapt

Jason reflects on the shift from the "Big 6" record labels to the "Big 3" and how the music industry players who failed to adapt were left behind. This leads to a discussion on parallels in the landscaping industry, where new technologies like AI, robotics, and electric tools are disrupting traditional practices. Are we ready for these changes, or are we falling into the same trap?

Key Takeaway: The landscape industry is on the brink of disruption—those who don’t adapt may be left behind.

Technologies discussed: Digital mapping, electric tools, AI, and robotics.

Know Your Customer & Focus on Their Needs

Convenience is king. Jason shares an anecdote from his music career about how consumers don’t care about your business model—they want what’s easy. The conversation turns to how landscapers can apply this mindset, with tips on improving customer experience, from online schedulers to proactive bidding.

Key Takeaway: Speed and convenience can win customers in landscaping, just like it did in the music industry.

Strategies: Online scheduling, speed-to-lead, and using video presentations.

Recurring Revenue Wins

Jason explains how the music industry shifted from selling albums to a subscription-based model, creating a steady stream of recurring revenue. In landscaping, a business model based on recurring services can dramatically increase the value of a company.

Key Takeaway: Recurring revenue gives peace of mind and increases business valuations. Discussion on why businesses with recurring revenue streams are valued higher.

Increase Revenue Per Customer

The shift from relying on album sales to monetizing tours, merchandise, and licensing provides lessons for landscaping businesses looking to cross-sell additional services. Jason and Brandon explore how cross-selling can increase revenue per customer and discuss how their companies—ACA and LBN—are applying this model.

Key Takeaway: Diversifying revenue streams through cross-selling can lead to significant growth at a lower cost than acquiring new customers. Focus on building the bottom layers of the growth pyramid (retention and revenue per customer) before moving on to the top layer (customer acquisition).

 

Grab your favorite beverage, pull up a seat, and join us for this episode packed with stories and actionable business insights!

Get in touch: 

Facebook Group: The Beer Garden: Landscape Leaders Roudtable

Facebook Page: IssueID

Youtube: The Beer Garden

Instagram: IssueID

Website: IssueID.io

Email: thebeergarden@issueid.io